Facts Behind World Famous Logos

Facts Behind World Famous Logos

10 Fascinating Facts Behind World Famous Logos – Nutshell School

  • The FedEx logo has an intentionally hidden white arrow between the letters “E” and “x” that was created by blending two different fonts together. It has won over 40 design awards and is renowned for the best use of negative space.
  • VLC Media Player uses a traffic cone as its logo because the students who wrote the code for the VideoLAN project had a traffic cone collection.
  • The logo for Domino’s Pizza has three dots because there were only three original Domino’s stores in 1965. They planned to add a new dot for every new store, but the idea was dropped due to the fast growth of the franchise.
  • The Walt Disney logo is not based on Walt’s own signature. It is, in fact, based on an employee’s version of it who used to sign fan mail on Walt’s behalf. The stylized version got so famous that Walt Disney had problem signing his own autographs!
  • The logo for Bluetooth, which was named after the Danish King Harald Bluetooth, is derived from the Danish letters that represent the king’s initials – H (ᚼ) and B (ᛒ).
  • The Ferrari prancing horse logo originally decorated the plane of Count Francesco Baracca, Italy’s top fighter ace of WWI. After Francesco was shot down, his mother said to Enzo Ferrari, “Ferrari, put my son’s prancing horse on your cars. It will bring you good luck.”
  • The Apple logo has a bite taken out of it simply so that it would not be mistaken for a cherry.
  • The Baskin-Robbins logo has a “31” cleverly inscribed on the name that represents a flavor for every day of the month.
  • As opposed to popular belief, McDonald’s golden “M” logo does not come from the name McDonald’s. It, in fact, comes from the golden architectural arches that were part of the first McDonald’s restaurant.
  • The Nike Swoosh logo, that represents the flight of the Greek goddess of victory, was designed for $35 by a design student. Later, the founder sent her a golden Swoosh diamond ring with an undisclosed amount of Nike stock as thanks.

These are some Facts Behind World Famous Logos

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Facts Behind World Famous Logos

We see them every day—in our homes, on TV, out in the street. They’re the famous logos of the brands we’ve come to know and love. These logos not only accurately represent the famous brands they’re attached to, they’ve become a part of our shared pop culture. Heck, someone even made a short film with logos and mascots comprising all of the characters, props and scenery.

Logos are practically enshrined by our society, and yet they were designed by people just like any other piece of graphic art. Getting to that upper echelon of the design world takes a lot of hard work, a lot of creativity and just a little bit of luck. Just about every major corporate logo has a fascinating story behind it.

For that purpose, we’ve rounded up some of our favorite world-famous logos with hidden meanings, secret truths and exciting origin stories behind their design. So, Here are some more Facts Behind World Famous Logos

Adidas

Adidas has always been known for its simple three-stripe logo, the simplest form of which was first created in 1976. Back then, the three Adidas stripes were just three stripes and they didn’t have much meaning behind them—the brand just wanted something unique that would look good on a shoe.

In the 90’s, the logo was tweaked further and the three stripes were turned diagonally on their side to create the shape of a mountain peak. The new design kept the basic idea of the original logo while giving purpose to those three stripes, which now represent the struggle athletes must endure to achieve greatness.

Amazon

Upon first glance, what most people see in the logo Amazon has used since early 2000 is a smiling face, associating the brand with happiness and giving it a positive connotation. But that smiling face is doing much more than giving the audience emotional cues—it’s also delivering a subliminal message.

The smile itself is in the shape of an arrow that points from the letter “A” at the beginning of the word “Amazon” to the letter “Z” in the middle. This is to signify to the audience that Amazon sells “everything from A to Z.”

Apple

Even though the original logo for Apple featured an image of Sir Issac Newton, the father of gravity is not actually the reason why the fruit was picked to represent the computer company. The name Apple all comes down to a simple explanation—Steve Jobs liked the sound of it.

A lot of urban myths surround the Apple logo, one being that the bite mark represents the apple of knowledge from the Garden of Eden. But the logo has an equally simple explanation as the company’s name. The logo is in the shape of an apple because the company is named Apple and the bite mark is only there to give the logo scale—otherwise, people might confuse it for a cherry.

BMW

The German car company BMW was once known for creating more than automobiles—they created aircraft engines, too. This has led many to believe that the white and blue checkered logo is designed to signify a plane’s white propeller with a blue sky behind it.

While this makes for great branding today, this was not the original intention for the design.

Back in the day, BMW wanted to use the colors of the Bavarian Free State in their logo, but doing so was illegal, so they reversed the colors and accidentally created the propeller design.

Chupa Chups

Salvador Dali was a modern artist known for his work in surrealism, cubism and Dadaism, but he’s also known for being the kind of artist who doesn’t look a paid gig in the mouth. Case in point: he’s the designer responsible for the logo for Chupa Chups lollipops.

The text had already been established by the time Dali got his hands on the logo, but he was the man behind adding the flower shape behind the text. He also had the idea to move the logo to the top of the lollipop wrapper instead of on the side. This way, the logo would always be intact and visible to the consumer.

Cisco

Cisco Systems is known for their telecommunication equipment, so it makes total sense that they’d choose a symbol that represents electromagnets for their logo. However, what many people don’t realize is that the electromagnetic waves are in the shape of the Golden Gate Bridge. Why? Because Cisco is extremely proud of their birthplace.

The company was founded in 1984 in San Francisco, so the Golden Gate Bridge shape is an homage to the company’s roots. The name “Cisco” itself is even taken from “San Francisco”

Facts Behind World Famous Logos

DC Comics

When movies based on comic books began to become a big box-office draw, DC Comics decided to update their logo to represent the entirety of their media group, which expanded beyond comics.

The new logo drew outrage from the fanboy crowd on the Internet, but was a bold move for the brand in moving towards a new direction.

The logo itself features the letter “D” being peeled back like a page to reveal the letter “C” as a nod to the comics that started it all. DC also changes the logo’s aesthetic appearance to match whatever characters or properties the company is promoting.

Domino’s Pizza

Everybody knows the Domino’s Pizza logo is based on a domino playing piece—it’s right there in the name, after all. But what you might not know is that there’s a lesson to be learned from the Domino’s Pizza domino—and that lesson is not “Avoid the Noid.” The three dots in the corporate logo represent the original Domino’s Pizza restaurant and the first two franchise locations that were opened after.

However, the original plan was to keep adding dots every time a new franchise opened. This plan was abandoned after the first two franchises were opened (and considering that there are now over 10,000 Domino’s stores, we think that was probably a smart move).

FedEx

On the surface, there’s not much going on with FedEx’s iconic logo—it’s just the name of the company in two different colors. But if you look at the gap formed between the letters “E” and “X,” you’ll see a hidden arrow in the negative space. Once you see it, you can’t unsee it; the arrow signifies that the company is always moving forward.

The colors used in the FedEx logo actually vary for the different parts of the company. Every logo features a purple “Fed,” but the “Ex” comes in different shades—gray for FedEx Corporate, orange for Express, green for Ground, red for Freight, blue for Critical and yellow for Trade Networks. The brand essentially has enough color variations in its logo design to create its own team of Power Rangers.

Gerber

The Gerber brand is synonymous with babies, thanks in part to the world-famous Gerber Baby that adorns all of the company’s products. The company actually began life as the Fremont Canning Company and when owner Daniel Frank Gerber got the idea to sell strained vegetables and fruit as canned baby food, he put out a call for open submissions to find the Gerber Baby.

The winner of the search was Dorothy Hope Smith of Boston, who sent in a sketch of her neighbor’s baby, Ann Turner Cook. The sketch was actually unfinished at the time and Smith offered to finish it, but it was used as-is and hasn’t changed since 1928. The Gerber Baby was so popular that the company changed its name to Gerber to match.

Google

The Google logo might seem pretty basic on the surface—after all, it’s just the company’s name in a clean, colorful font. But when you start adding up the colors, you might notice something is a little off balance. The Google logo uses the three primary colors, red, yellow and blue—and then there’s that green “L” near the end that throws the whole primary color scheme out the window.

The green color was added as a way to show the audience that Google is a little different, a little more unique than other companies. The four-color scheme signifies Google’s ambition to be an innovator, not a brand that does what’s expected. Today, that same color scheme is used in the logos for other Google products, such as the Chrome web browser.

IBM

The IBM logo that we know and love has the three letters of the brand’s name written in a big serif font with horizontal lines of whitespace running through it, breaking the logo up. The reason behind the horizontal lines is due to the fact that early photocopies had difficulties reproducing large blocks of solid ink. The original logo had thirteen lines going through it, but that number was reduced to eight because (ironically enough) the original thirteen caused ink bleeding issues in the company’s print media.

The current logo also has a small secret message created by these horizontal line breaks. The bottom right corner of the logo is broken up in such a way so that the serif on the bottom of the “M” displays an equal sign, representing the value of equality.

Pepsi

The Pepsi logo (officially known as the “Pepsi Globe”) was originally created in the 1940s during World War II. The patriotic red, white and blue colors were chosen to show support to the troops overseas and were only printed on the bottle caps, while the bottles themselves still had a classic script logo. By 1945, the Pepsi Globe became the official logo, due in part to the widely successful appeal they had with consumers.

Since then, the Pepsi Globe has evolved but it’s maintained its patriotic color scheme. The most recent iteration was updated in 2009, which changed the white portion into a “smile.” Each Pepsi product has a different smile shape—for example, the Diet Pepsi “smile” is smaller than the original Pepsi “smile.” This is the Facts Behind World Famous Logos.

Pinterest

The social media site Pinterest is a portmanteau of the words “pin” and “interest,” since it allows users to pin things they’re interested in to a board. Since the word “pin” and the act of pinning something to a board plays such a crucial part in the brand’s identity, the Pinterest logo has a pin design hidden in the letter “P.”

This pin-shaped “P” is used throughout the rest of Pinterest’s branding, including its social buttons. It’s also used in the phrase “pin it,” which is frequently used to draw attention to media that can be pinned to a Pinterest board. All of these hidden “pins” are designed to get people pinning things by mimicking the action of pushing a real pin into a bulletin board.

So, These Are Some Amazing Facts Behind World Famous Logos.

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